How To Build Your Marketing Budget
A 20-Minute Exercise for Business Owners and Leaders Who Make Marketing Investment Decisions
Stop Guessing Your Marketing Budget.
Build a marketing budget that aligns with your vision, goals and team — not some irrelevant revenue percentage.
We respect your inbox. No spam. No fluff. Just thoughtful, useful content you can actually apply.
Here's what a lot of our clients have felt, is this relatable?
- You're were tired of hearing "you should spend 10% of revenue" without anyone explaining why.
- You don't know if you're underinvesting or overspending.
- You have marketing ideas, but you're unsure which deserve your budget.
- You want to make strategic decisions — not emotional ones.
- You need leadership buy-in before increasing your marketing investment.
If you nodded yes to any of these, this exercise is for you.
Why Most Marketing Budgets Miss the Mark
Most businesses start with the wrong question:
"How much should we spend?"
Instead, start with:
"What investment supports our vision, goals, and capacity?"
That's exactly what this workbook helps you answer.
Who This Workbook Is For
This exercise is beneficial for:
- Business Owners
- CEOs
- Executive Directors
- Marketing Leaders
- Leadership Teams
Especially those who oversee planning marketing investments.
Download The 20-Minute Exercise
We respect your inbox. No spam. No fluff. Just thoughtful, useful content you can actually apply.
Download The 20-Minute Exercise
We respect your inbox. No spam. No fluff. Just thoughtful, useful content you can actually apply.
Why We Created The Exercise
At VBM Strategy, every marketing strategy starts the same way:
Not with tactics.
Not with social media.
Not with advertising.
It starts by understanding your vision, your resources, and where you're trying to go.
Because we believe marketing budgets should support strategy — not replace it.
Ready for More Than and Exercise?
If you want expert guidance, our Blueprint Marketing Strategy goes beyond budgeting to help you build a complete 90-day marketing roadmap aligned with your vision.
Download The Free Exercise
How to Build Your Marketing Budget
A practical 20-minute guide to building a marketing budget that supports your organization's vision and team.
We respect your inbox. No spam. No fluff. Just thoughtful, useful content you can actually apply.