VBM Strategy Values

Our Values: What Drives Us at VBM Strategy

At VBM Strategy, our values shape the way we work, collaborate, and grow-both with our partners and within our team. Here's what you need to know about us before we embark on a journey together:

  • We Protect Each Other's Time

    Time is our most valuable asset, and we treat it with respect. We prioritize efficiency and clear communication to ensure that everyone's time is used purposefully, allowing for better outcomes without the waste.

  • Hard Truths, Honest Conversations

    Transparency is the foundation of our partnerships. We don't shy away from tough conversations because we believe that honesty leads to better results. Whether with clients or among our team, we thrive on radical candor, even when it's uncomfortable.

  • Innovation: "If it Ain't Broke... Yes It Is"

    We're constantly evolving. Stagnation has no place in our work, and we live by the belief that everything can always be improved. This mindset fuels our innovation and keeps us ahead of the curve, ensuring we deliver cutting-edge strategies that drive success.

Clear Vision, Messy Goals Why You Need to Let Your Goals Be Big, Bold, and a Little Crazy (1)

Together, our values support our belief in people-centered growth, where trust, radical candor, and constant evolution drive everything we do.

Beyond these guiding principles, other values are equally important in shaping who we are and how we work:

Empowering People

Whether it's launching our employees to achieve their vision or equipping clients with the tools they need to succeed, we're passionate about growth and helping others find their path.

Boldness & Exponential Thinking

We think big and act boldly. We encourage risk-taking, pushing boundaries, and achieving beyond what seems possible.

Inclusion & Collaboration

Everyone has a seat at our table. We believe diverse perspectives lead to better outcomes and foster a collaborative environment where ideas can thrive.

Fun & Passion

Work should be rewarding and enjoyable. We bring a sense of fun and energy to everything we do, creating a positive atmosphere that makes every project exciting.

Strategy & Brainstorming

We value deep thinking and collaborative sessions that shape clear, strategic directions. We thrive in environments where ideas are freely shared and refined into actionable plans.

Work-Life Integration

We believe that success should never come at the cost of well-being. Our focus is on true integration, where work and life enhance each other.

Continuous Improvement

We are never satisfied with "good enough." Whether refining our processes or pushing the boundaries of what we offer, we are committed to growth and improvement.

Trust & Individual Genius

We trust in each person's unique strengths-their "working genius"-and create space for them to excel. Trust is at the core of our culture, enabling us to work together effectively and with confidence.

Code of Conduct

Here's the deal - we love working with people who respect and uplift each other. If you're considering working with us, please know we have a few boundaries that are absolute for us:

  • 01

Respect is Mandatory

We don't tolerate disrespect, especially toward women, the LGBTQ community, minorities, or individuals with disabilities. We all cuss a little (maybe a lot), but derogatory language is a hard no. Every team member is valued equally, and we expect the same respect from everyone.

  • 02

Treat Everyone Well - Always

Mutual respect is a requirement, not a suggestion. We won't hesitate to part ways if this boundary is not respected. We understand frustrations happen, but we ask that conversations remain respectful and professional.

  • 03

Politics & Religion Stay Out of It

You won't assume our political or religious beliefs, and we won't assume yours. While we're happy to have tough conversations about business, our work together, and how we can improve, conversations outside of this scope don't fit.

  • 04

Come Prepared or Don't Come at All

We value protecting everyone's time. Showing up prepared for meetings is key. We know life happens, and things come up occasionally - no problem! But don't let it be a habit and we commit to doing the same. We don't want opportunities to be missed!

  • 05

Priorities Change, and That's Okay

We want you to focus on what's important to you. If our work together is no longer your priority, that's totally fine! We can still be friends while we each move on to new things.

  • 06

Rules of Engagement

We abide by the belief that "If my expectations don't match my experience, and I can't move past it, I'll go directly to the person for clarity."