Blog

Creating a Marketing Dashboard | What to Track

A marketing dashboard is incredibly important to the success of any marketing team for one simple reason — if you can’t track it, you have no clue if it’s working. […]
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Marketing Inventory Template

Grab a copy of the Marketing Inventory Template. Click here to access the Google Sheet.
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The Vision Value Model™ — Putting Your Vision Before Your Goals

You can’t set a course if you don’t know your destination, and in the world of marketing, setting the wrong course can keep your business from growing and thriving. Marketing […]
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How To Prepare For a Marketing Strategy

So you’re ready to get your marketing rear in gear and put together a solid strategy to guide your business into the future. You’ve got ideas and you’ve got goals, […]
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The Budget Builder — The Only Marketing Budget Tool You’ll Ever Need

No, you can’t just throw money out there and pray that it will bring you business. Yes, you need a marketing budget. It’s no secret that marketing is the key […]
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How the Right Marketing Strategy Will Help You Meet Your Business Goals

Heather Steele of Blue Steele Solutions recently appeared with Randi Skinner of RS Consulting on the Build Value by Choice podcast hosted by Nana Bonsu, a show focused on helping […]
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Set Yourself Apart from the Crowd—Get a Brand Persona

Set Yourself Apart from the Crowd—Get a Brand Persona Jeff Bezos famously said, “Your brand is what other people say about you when you’re not in the room.” But y’all, […]
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Rebranding Your Business | Making it Fun, Fresh, and Freakin’ Awesome

So, you want to rebrand your business. Whatever you got now ain’t working for ya. And you know your brand is important. Something as simple as color makes a difference. […]
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