Should We Say Yes to This Advertising Opportunity? Here’s the Process We Use for One Client Before Spending the Budget.
Every marketing team has experienced it. An email lands in your inbox. An advertising opportunity appears. Someone on the board knows someone. A salesperson promises thousands of impressions. A local event seems like a perfect fit. The question quickly becomes: “Should we do it?” That’s exactly the situation one of our clients recently faced. The […]
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