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Every marketing team has experienced it. An email lands in your inbox. An advertising opportunity appears. Someone on the board knows someone. A salesperson promises thousands of impressions. A local event seems like a perfect fit. The question quickly becomes: “Should we do it?” That’s exactly the situation one of our clients recently faced. The […]

The Challenge: Building Recurring Revenue in a One-and-Done Industry When this professional services firm came to us, their challenge was familiar: despite loyal clients and a strong reputation, most engagements were transactional—centered around annual financial cycles. Once the project wrapped up, clients went quiet until the next year. They wanted to change that. The goal […]

One of the biggest misconceptions about marketing strategy is that it’s about deciding what to do. In reality, great strategy is about deciding what not to do. Every week, organizations are presented with new opportunities. Sponsor an event. Launch another campaign. Hire another employee. Invest in paid advertising. Redesign the website. Expand into a new […]

How to Use Foundational Content Across Every Marketing Effort One of the most common frustrations we hear from business owners is: “We feel like we’re constantly recreating our messaging.” Every blog starts from scratch. Every salesperson explains the company differently. Every presentation sounds a little different depending on who’s giving it. The website says one […]

One of the first questions we ask before we jump into a Blueprint Marketing Strategy Session is: “What is your marketing budget?” And almost every time, we get one of three responses: The answer is simple: Because your budget should inform your strategy—not the other way around. At VBM Strategy, we believe marketing should be […]

Every business—regardless of size, industry, or stage—needs focus. Not more tactics. Not another marketing trend. Not more hustle. Vision-aligned focus. Because marketing doesn’t fail from lack of effort. It fails from lack of alignment. If you’re a founder, CEO, executive leader, or director of marketing, you’ve likely felt this tension: The issue isn’t activity. It’s […]

Many nonprofit organizations rely on events to drive awareness, engagement, and funding. But too often, those events are supported by reactive marketing — last-minute promotion, inconsistent outreach, and little to no tracking to understand what’s actually working. That was the case for our client. The Challenge: Activity Without Strategy When we stepped in, the organization […]

The Challenge Like many law firms, this firm was built around the reputation and expertise of its founder. The firm’s name was tied directly to the principal attorney, which naturally led to one core issue: Clients didn’t hire the firm — they hired the founder. As a result: There was no clear marketing strategy, no […]