Every Marketing Decision Is a Tradeoff. PiPP Helps You Make the Right One.
One of the biggest misconceptions about marketing strategy is that it’s about deciding what to do. In reality, great strategy is about deciding what not to do. Every week, organizations are presented with new opportunities. Sponsor an event. Launch another campaign. Hire another employee. Invest in paid advertising. Redesign the website. Expand into a new […]
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