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Big ideas don’t have an age requirement. Neither does learning how to bring them to life. At VBM Strategy, we believe every great business starts with a vision. But before […]

Thank you to everyone who joined us for “From Stalled to Strategic: Using the PiPP Framework to Stop Marketing Procrastination.” If you couldn’t make it live, or want a refresher […]

Every marketing team has experienced it. An email lands in your inbox. An advertising opportunity appears. Someone on the board knows someone. A salesperson promises thousands of impressions. A local […]

The Challenge: Building Recurring Revenue in a One-and-Done Industry When this professional services firm came to us, their challenge was familiar: despite loyal clients and a strong reputation, most engagements […]

One of the biggest misconceptions about marketing strategy is that it’s about deciding what to do. In reality, great strategy is about deciding what not to do. Every week, organizations […]

How to Use Foundational Content Across Every Marketing Effort Most organizations aren’t short on marketing activity. They’re short on agreement about what it all says. If you’re the person who […]

One of the first questions we ask before we jump into a Blueprint Marketing Strategy Session is: “What is your marketing budget?” And almost every time, we get one of […]

Every business—regardless of size, industry, or stage—needs focus. Not more tactics. Not another marketing trend. Not more hustle. Vision-aligned focus. Because marketing doesn’t fail from lack of effort. It fails […]