Marketing Organizer

Or let us know where we can find more information.

Consider: Why was this organization founded? What are you most excited about in the next 3–5 years? What energizes you about your work? What depletes you?

When you think about people (those you serve, volunteers, donors, partners, staff) how important are they? What do you value about people related to your mission?

How does making an impact drive your organization? How do you want to make an impact in your community, cause area, or beyond?

How do processes play a part in your organization and what do you value about them?

What do you value about financial sustainability? How important is funding and revenue relative to other aspects of your mission?

What goals does your vision inspire? What goal protects your mission? What goal focuses on funding? What goal focuses on processes?

This could be donors, volunteers, program participants, community partners, or other key stakeholders you are currently targeting. Tell us in detail: specific community, profession, or group; technology comfort; demographics; characteristics.

What are the top adjectives you would use?

People, industries, professions, community groups, etc.

For example: sign up for your newsletter, follow you on social media, attend an event, volunteer, advocate, etc.

If so, tell us about what you send and how often. How do you grow your subscribers?

How do you reach out to potential donors, volunteers, or partners?

If so, what does that look like?

For example: podcasts, speaking engagements, workshops, community events, etc.

What groups are you involved with?

Google Ad Grants, Facebook, other.

Whether donors, volunteers, or other key stakeholders.

Digital, print, other.

How do you follow up? What do you send? How often?

How do you stay in front of them?

How do you make sure no one falls through the cracks?

Is this process automated in any way?

Are you focused on increasing donors, recruiting volunteers, expanding program participants, or growing community partnerships? Tell us about the key stakeholders you are targeting and what success looks like.