Inspiring Owners and Teams, Igniting Their Vision
Heather and Randi, Speakers and Marketing Experts
Randi and Heather are dynamic, interactive speakers who engage business owners and team members during their presentations helping them understand how the Vision Value Model™ can fundamentally change the way they do business.
Participants walk away feeling empowered and energized, knowing exactly what they need to change in their business today - and how to change it.
From Overwhelming Complexity to Clarity and Confidence Through the
In our signature presentation, we go over the Vision Value Model in depth. It's a framework that business owners can use to completely revolutionize their marketing and their business as a whole.
It works on a few key principles:
- Creating your Vision for your business and your life
- Defining the Values that matter the most to you
- Setting the Goals that will make your Vision a reality
- Getting Clarity around your marketing and your business processes
Business owners who apply the Vision Value Model to their businesses see results immediately. During Randi and Heather's presentation, they'll outline the Vision Value Model in detail, covering topics like:
- What your Vision should look like
- How to define what matters most to you in terms of PiPP (People, impact, Process, Profit)
- How you can protect what you Value most
- How you can use marketing as a change agent to alter your business processes and meet your goals
An Interactive Activity that Gets Your Brand Back in Front of Your Audience
At the end of the presentation, we have the audience complete a unique interactive activity that starts them on their Vision Value journey.
After they've completed the activity and gone home, we do something few other presenters do - we employ an often-ignored-but-highly-effective marketing technique to check back in with them in the near future.
This check-in ties the activity that they complete during your event into the Vision they've set for themselves, but it also reminds them of their experience at your event and puts your brand back in front of them.
We can time this check-in to coincide with your next event so that previous attendees will see your brand right when it's time to buy their next set of tickets.
Presentations Tailored to Your Unique Audience
While the Vision Value Model™ can be applied to literally any business, every audience is unique. If your audience is composed of a specific type of business owner, business owners in a specific industry, or has any other unique facet that you'd like us to focus on, we'll tailor our presentation to their needs. Even if attendees have seen us before, they'll still get a unique presentation that they can only get at your unique event.
More Topics, More Impact: Spark Insight, Connection & Action
Whether you're looking to inspire, connect, or empower your team—or deliver a powerful message to business owners—Heather and Randi bring engaging topics packed with purpose, practical strategy and just the right dose of fun.
From leadership and alignment to brand strategy and growth planning, we tailor every session to meet your audience where they are and move them where they need to go. Don’t see exactly what you're looking for? Let’s collaborate to build something custom. We’ve got a session (or five) that will hit the mark.
Additional topics include:
Marketing Through Uncertainty: Lead with Clarity When the Path Isn’t Clear
Why it resonates:
When markets shift, leadership pivots or client goals evolve, the marketing strategy is often the first thing to stall. This session gives business owners and teams a grounded approach to navigating uncertainty with confidence—so marketing doesn’t just survive tough seasons, it leads the way forward.
Purpose Increase:
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Equip teams to anchor messaging in vision and values when conditions are unclear
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Build trust with clients and audiences by leading with transparency and relevance
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Reinforce the role of marketing as a stabilizing force—not just a megaphone
Vision Isn’t a Vibe: How to Align Daily Decisions with Long-Term Client Impact
Why it resonates:
When vision stays abstract, teams default to reactive work. This session empowers business owners and teams to bring clarity to “why we do what we do”—ensuring that both strategy and execution serve a clear purpose.
Purpose Increase:
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Build alignment between short-term actions and long-term client outcomes
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Create ownership of both the organizational vision and the client’s success
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Shift from task management to purpose-driven decision-making
Marketing as a Value Lever: How Brand, Messaging and Strategy Build Long-Term Equity
Why it resonates:
Brand and marketing are often seen as soft or secondary. This session reframes them as core components of business valuation—essential for scaling, selling or simply becoming more effective.
Purpose Increase:
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Help teams understand how their work contributes to long-term business value
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Encourage strategic thinking that supports client retention and growth
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Equip leaders to position marketing as a driver of organizational worth
Selling the Invisible: Framing Your Work as Strategic, Tangible, and Transformational
Why it resonates:
When services or deliverables aren’t easily quantifiable, clients and teams may struggle to see the full value. This session teaches how to communicate the impact of work—whether it's strategy, branding, culture or consulting—in measurable, meaningful ways.
Purpose Increase:
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Equip team members to confidently communicate value to clients
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Strengthen the connection between service delivery and client trust
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Position your organization as a true strategic partner, not just a vendor
Make It M.E.S.S.Y.: A Bold Framework for Setting Goals That Actually Move You Forward
Why it resonates:
Traditional goal-setting often ignores the real-world complexities of business growth. The M.E.S.S.Y. Goals framework flips that script—inviting teams and leaders to embrace goals that are Mission Aligned, Exponential, Sifted from the Heap, Simple and uniquely Yours. This session helps participants set goals that reflect where they’re going, how they want to get there and who they want to be in the process.
Purpose Increase:
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Encourage goal-setting that reflects both business outcomes and personal alignment
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Equip team members and business owners with a more honest and human model for progress
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Build momentum through clarity, motivation and shared purpose—not perfection
Ready to Bring Purpose, Clarity, and Momentum to Your Group?
We’re excited for the opportunity to speak with your team and bring a session that not only informs—but ignites. Whether your goal is to align your team, energize your leaders, or equip business owners with practical tools they can use right away, we’re here to help you make it happen.
Tell us more about your group, your goals, and what success looks like—and we’ll start tailoring the perfect presentation to meet the moment. Let’s create something meaningful, memorable, and maybe even a little messy (in the best way).
What People Are Saying About Randi and Heather
I can't wait to hear them speak again!
"Randi and Heather were stand-out speakers at our conference. They took a topic that often feels overwhelming and broke it down into actionable steps, making business and marketing feel clearer through repeatable systems and targeted strategies. Their energy and content made for an enticing and informative talk - I can't wait to hear them speak again!"
-Madison Newman, Owner and Creative Director of Found and Forged Design Co.
Immediate, actionable insights!
"I walked away with immediately actionable insights. Their streamlined framework is comprehensive while being intuitive and easy to follow."
-Charlie Hunter, HDIC
I loved opportunity for the audience to actually write their vision and create a follow-up touch point!
"I thought Heather & Randi did a fantastic job. They are great and natural speakers and their expertise is clear, and their delivery makes it really approachable and easy to understand. They offered up important ways for people to think about their goals and translate that into long-term marketing positions that are in alignment with those goals.
I personally really connected to the idea of building your marketing around your values - because that's how I choose my own work and how I try to lead at Stoke. I also loved the way that they created an opportunity for the audience to actually do the work to write their vision and create a touch point with them as a follow-up."
-Heather Gregory, FlintConf 2023
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