InsightsIdeas for Marketing That Moves Strategy, systems and a little peek behind the curtain from the VBM team. Articles Dashboards & KPIs, UncategorizedMar 2023 Why ROI Matters to Your Marketing and What You Should Be Tracking When it comes to marketing, ROI should be one of your top concerns — if you’re not tracking it, you have no clue… Dashboards & KPIs, UncategorizedMar 2023 Marketing Budgets and ROI Calculation Is your marketing worth the money you’re sinking into it? Are you getting anything back for all that adspend? And how much are your… UncategorizedFeb 2023 Why Consistency in Marketing Is Critical for Success Why Consistency in Marketing Is Critical for Success Last week we sat down with a client to review some branding content we… Dashboards & KPIs, UncategorizedJan 2023 Creating a Marketing Dashboard | What to Track A marketing dashboard is incredibly important to the success of any marketing team for one simple reason — if you can’t track… UncategorizedDec 2022 Marketing Inventory Template Grab a copy of the Marketing Inventory Template. Click here to access the Google Sheet. UncategorizedJul 2022 The Vision Value Model™ — Putting Your Vision Before Your Goals You can’t set a course if you don’t know your destination, and in the world of marketing, setting the wrong course can… UncategorizedJul 2022 How To Prepare For a Marketing Strategy So you’re ready to get your marketing rear in gear and put together a solid strategy to guide your business into the… UncategorizedJul 2022 The Budget Builder — The Only Marketing Budget Tool You’ll Ever Need No, you can’t just throw money out there and pray that it will bring you business. Yes, you need a marketing budget.… UncategorizedJan 2022 How the Right Marketing Strategy Will Help You Meet Your Business Goals Heather Steele of Blue Steele Solutions recently appeared with Randi Skinner of RS Consulting on the Build Value by Choice podcast hosted… UncategorizedOct 2021 Set Yourself Apart from the Crowd—Get a Brand Persona Set Yourself Apart from the Crowd—Get a Brand Persona Jeff Bezos famously said, “Your brand is what other people say about you… UncategorizedOct 2021 Rebranding Your Business | Making it Fun, Fresh, and Freakin’ Awesome So, you want to rebrand your business. Whatever you got now ain’t working for ya. And you know your brand is important.… UncategorizedOct 2021 What Is Branding Strategy? One of the most common questions marketing folks get when dealing with a new or relatively small business is, what is branding… « Previous 1 … 5 6 7 8 Next » Get Started
