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Set Yourself Apart from the Crowd—Get a Brand Persona Jeff Bezos famously said, “Your brand is what other people say about you when you’re not in the room.” But y’all, […]

So, you want to rebrand your business. Whatever you got now ain’t working for ya. And you know your brand is important. Something as simple as color makes a difference. […]

One of the most common questions marketing folks get when dealing with a new or relatively small business is, what is branding strategy? It’s a valid inquiry, particularly now that […]

If you’re not measuring your marketing efficiency, your marketing is going to suffer, but marketing efficiency is only the beginning — what matters most is identifying the pieces of data […]

Most businesses have marketing problems, but these 7 marketing problems can tank your marketing efforts if you’re not careful. (By the way, this article was originally posted on LinkedIn — You can read […]