Blog

The Challenge A regional home healthcare company offering multiple service lines — from at-home recovery support to long-term care — wanted to strengthen its online visibility and generate more qualified leads for two of its core services. Despite having a strong reputation offline, the brand’s digital presence lacked clarity and consistency. The website had duplicate […]

The Challenge A family law firm came to VBM Strategy with a clear goal — to generate more qualified leads online — but without the systems in place to track where those leads were coming from. Despite steady website traffic, they had no conversion tracking, no visibility into ad performance, and no framework to measure […]

How we built a marketing framework that expanded reach, deepened engagement, and positioned our client for long-term success. The Challenge: Building a Brand That Reaches Beyond the Local Audience When our client approached us they had a clear vision — to build an initiative that carried regional brand recognition while staying true to its community […]

Webinar Recap When your marketing vision is clear in your head — but fuzzy for your team — the result is chaos. Misaligned priorities, wasted time, inconsistent messaging, and a team that feels like they’re guessing at what matters most. That’s why we kicked off our Clarity, Priorities, Action webinar series with Clarity First: Aligning […]

Check out the interactive session—“Closing the Value Gap”—with Freedom Path Planning’s Steve DeTray and VBM Strategy’s Randi Skinner.  The session was designed to help organizations identify what’s really holding their businesses back from scalable growth, successful transitions or high-value exits. Whether you’re preparing for an eventual sale or simply want to run a more aligned […]

When tasked with supporting a high-profile speaking engagement, we quickly found ourselves overwhelmed by a series of moving parts.  From coordinating marketing assets to establishing timelines and assigning responsibilities, it felt like we were trying to navigate through a fog. With multiple team members being involved, the conversations felt disjointed, and the path forward wasn’t […]

 We were approached by a firm that specializes in helping a very specific group of clients—no big deal, right? But here’s the twist: while they were doing great work, they needed more than just an update. They needed clarity. They were having issues with other firms snatching up potential clients, only to consult with them […]

So, we had a client—a business broker who built his business on his own personal brand. Big move, right?  But here’s the catch: while his name was practically synonymous with the business, he didn’t have the processes in place to back up all that branding greatness. He wanted to grow, expand his team, and eventually […]