Join Joe English with 360 Consulting and Randi Skinner with VBM Strategy for a 45-minute interactive session to help founders and consultants clarify their ideal client profile (ICP), sharpen their messaging and confidently sell services, expertise and other intangible offers.
Who This Is For:
- Business owners, consultants and service-based founders
- Leaders of growing firms selling strategy, systems, tech or consulting
- Owners struggling to articulate the value of what they do, not just what they deliver
Top Takeaways:
- Key questions to define your Ideal Client Profile (ICP)
- Why services are harder to sell—and how to flip skepticism into buy-in
- Your own draft ICP + value statement to use immediately
- A simple messaging formula that connects value to outcomes
- A case-study-based exercise to sharpen your sales + marketing focus
Join us for an interactive session and walk away with key action items to can put into practice immediately.